My philosophy on life is simple:
1) Embrace the journey of turning every day of your life into a chapter of the best fairy tale you could imagine for yourself.
2) Choose to share your story with the rest of the world. At the very least take risks, go on adventures, get out of your comfort zone, and say “do it for the story!” If in the end your experiences make you happy, then your story is on it’s way to a happy ending.
As a designer, my philosophy and process is about the same:
1) Build relationships with people, brands, and companies that have tremendous stories.
2) Help them share their ideas, hard work, and experiences with the world in a captivating, relatable, and visual way.
Through the entire creative process, I believe it’s important to always remember the client or company’s mission. Every design, concept, and touch point should add to the importance of that overall story. I’m constantly challenging myself to find a meaningful rhyme and reason for every design decision I make in order to ensure that I’m headed in the right direction.