Jaelynn Burkamper
  • Home
  • Portfolio
BRAND IDENTITY | ILLUSTRATION | KEY ART

Hero Pickling Co
​Brand Identity

BRAND: Hero Pickling Co
ROLES: Freelance Graphic Designer
​YEAR: 2020
CONTRIBUTIONS:
Brand Identity
Creative Direction
Drawing & Sketching
Graphic Design
Illustration
Key Art
Typography
Hero Pickling Co., a family-run craft pickle business, sought logo options for their packaging and marketing materials to enhance brand recognition as they expanded into local retail distribution. Initially inspired by their cherished family dog, Hero, they considered a playful comic-book style featuring Hero as the mascot. However, they ultimately opted for a "craft brewery" aesthetic, incorporating elements reflecting their heritage and pride in their home state of New Hampshire.
Picture
BRAND IDENTITY
Picture
COLOR THEORY
Picture
MOODBOARD DIRECTION
Picture
SKETCH TO 1ST DRAFT
Picture
HERO INSPIRATION
Picture
BRAND IDENTITY & KEY ART
Picture
KEY ART & ILLUSTRATION
Picture
BRAND EXTENSION
Picture
FINAL BRANDING SUITE

Limitless Opportunities


In branding, I advocate for versatile and functional marks that are easily recognizable. Consistency is key to boosting brand awareness, which is why I prioritize establishing diverse adaptations within brand guidelines from the outset. This ensures flexibility as the brand evolves and grows
Powered by Create your own unique website with customizable templates.
  • Home
  • Portfolio