BRAND: Hero Pickling Co
ROLES: Freelance Graphic Designer
Drawing & Sketching
Hero Pickling Co. is a small, privately owned family business that has a line of craft pickles. They started this business during the pandemic and are scaling their business operations to start distributing to local retailers. They needed logo options to use on their pickle packaging and marketing materials to help gain brand recognition. The initial direction and product name were inspired by the owner’s beloved family dog, Hero. At first, the client wanted to try a playful comic-book approach featuring Hero, as the illustrated mascot. In the end, they realized they wanted to go for a more “craft brewery” personalized feel but to incorporate elements that represent their heritage and pride for their home state of New Hampshire.
When it comes to branding, I believe in the power of an identifiable mark that is easily adaptable and incredibly functional. To increase brand awareness all marks must be consistent, that’s why I believe that it’s important to have a variety of adaptations that fall within brand guidelines right from the start so that you have brand guidelines established and can easily make changes as the brand’s needs expand.