Jaelynn Burkamper
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PRODUCT DESIGN | PROJECT MANAGEMENT | VIDEO CONTENT & EDITING

Product Innovation:
Concept, Design & Development

BRAND: Roberts Beauty
ROLES: Creative & Innovation Manager, Project Manager 
YEARS: 2018 - Present
CONTRIBUTIONS:
Brainstorming & Ideation
Creative Direction
Marketing Strategy
Presentation Design 
Product Development
​Project Management

Videography
​Social Media
User Experience
User Interface
Web Design
Roberts Beauty is a prominent cosmetics industry partner, renowned for crafting top-tier packaging solutions and cosmetic formulas. At the helm of the Roberts Beauty Innovation Program for the past four and a half years, I've led a talented team in revolutionizing our approach to packaging design and formula development. Our goal: to deliver groundbreaking designs and formulations that captivate brands and consumers alike. My design contributions have been embraced by industry-leading brands and garnered nominations for numerous awards.
 
Beyond innovation, I wear multiple hats, serving as the creative manager for the Roberts Beauty marketing team. In this role, I craft compelling marketing materials and equip our sales team with the assets they need for successful brand representation. Additionally, I initiated a video demonstration program, personally producing, creating, and editing engaging video content to enhance product promotion and consumer engagement
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PRODUCT DESIGN, DEVELOPMENT & DEMO VIDEO
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PRODUCT CONCEPT
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PRODUCT DESIGN & DEVELOPMENT
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PRODUCT DESIGN & DEVELOPMENT
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IDEA CONCEPT RENDERING
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FINAL PRODUCT DESIGN
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PRODUCT DESIGN & PACKAGING ARTWORK DESIGN

Adapting &
​Staying Relevant


Conceptualizing ideas and navigating the steps to actualization is my favorite aspect of the creative process. Yet, completing a product is only the first step; effectively marketing and selling it is equally vital. Amid the pandemic, with limited in-person interactions, I adapted by producing and editing in-house demonstration videos to convey product benefits and functionality with clarity
Video Direction & Editing

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