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Roberts Beauty is a prominent cosmetics industry partner, renowned for crafting top-tier packaging solutions and cosmetic formulas. At the helm of the Roberts Beauty Innovation Program for the past four and a half years, I've led a talented team in revolutionizing our approach to packaging design and formula development. Our goal: to deliver groundbreaking designs and formulations that captivate brands and consumers alike. My design contributions have been embraced by industry-leading brands and garnered nominations for numerous awards.
Beyond innovation, I wear multiple hats, serving as the creative manager for the Roberts Beauty marketing team. In this role, I craft compelling marketing materials and equip our sales team with the assets they need for successful brand representation. Additionally, I initiated a video demonstration program, personally producing, creating, and editing engaging video content to enhance product promotion and consumer engagement |
PRODUCT DESIGN, DEVELOPMENT & DEMO VIDEO
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PRODUCT DESIGN & DEVELOPMENT
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PRODUCT DESIGN & PACKAGING ARTWORK DESIGN
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Adapting &
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Conceptualizing ideas and navigating the steps to actualization is my favorite aspect of the creative process. Yet, completing a product is only the first step; effectively marketing and selling it is equally vital. Amid the pandemic, with limited in-person interactions, I adapted by producing and editing in-house demonstration videos to convey product benefits and functionality with clarity
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