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Mistake Erase's primary objective as a makeup brand is to simplify makeup application, offering stress-free, quality products at an affordable price. Tasked with refreshing their signature dual-ended liquid eyeliner and makeup corrector pen to appeal to a younger demographic and stand out on social media,
I spearheaded the entire rebrand. This included conceptualizing the new direction, designing updated packaging, crafting the visual identity, and creating all supporting creative assets for the product launch. Additionally, I organized and executed professional and in-house photoshoots, handling everything from planning and styling to art direction and editing. As part of our evolving e-commerce strategy, I developed various website solutions and leveraged Amazon features to accommodate the brand's growth and evolution |
CREATIVE DIRECTION
BRAND IDENTITY
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CONTENT CREATION & PHOTOSHOOT ART DIRECTION
DIGITAL ASSET CREATION
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WEB DESIGN - E-COMMERCE & AMAZON
Video Takes Reign
Video content plays a pivotal role in Mistake Erase's brand strategy, ensuring its relevance in the social media landscape. With today's tools making it more accessible than ever to produce and edit original videos, we seize the opportunity to stay current and foster meaningful connections with our audience. I stay up to date with the latest video marketing trends, collaborating with the team to develop and produce compelling video content that keeps us at the forefront of social media engagement
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VIDEO CONTENT CREATION & SOCIAL MEDIA STRATEGY
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