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Mistake Erase's main goal as a makeup brand is to simplify the makeup application process by alleviating stress and creating quality products that are still affordable. Their signature item, a dual-ended liquid eyeliner and makeup corrector pen, needed a brand refresh to market it to a younger demographic and stand out on social media. I came up with the new direction for the entire rebrand, the new packaging, the visual identity, and all creative assets to support the initial product launch. I planed, organized, styled, art directed and edited assets for professional and in-house photoshoots. I've adapted and evolved our e-commerce strategy by designing different website solutions and utilizing Amazon features as the brand continues to grow and develop.
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CREATIVE DIRECTION
BRAND IDENTITY
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CONTENT CREATION & PHOTOSHOOT ART DIRECTION
DIGITAL ASSET CREATION
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WEB DESIGN - E-COMMERCE & AMAZON
Video Takes Reign
Video content is a crucial component of Mistake Erase's brand strategy in order to stay relevant in the social media conversation. Now, it’s easier than ever to create and edit original video content to stay on trend and build meaningful relationships with customers! I stay up-to-date on the latest video marketing trends to help create and support the team in creating video content to stay ahead in the social media space.
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VIDEO CONTENT CREATION & SOCIAL MEDIA STRATEGY
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