Jaelynn Burkamper
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BRANDING | ECOMMERCE & WEB DESIGN | CONTENT CREATION

Mistake Erase Visual Identity

BRAND: Mistake Erase Eyeliner + Corrector
ROLES: Creative & Brand Manager
​YEARS: 2019 - 2022
CONTRIBUTIONS:
Art Direction
Acting
Brand Management
Branding Identity
Content Creation
Creative Copywriting
Creative Direction
Digital Marketing
Ecommerce & Retail Platforms
Graphic Design
​
​Influencer Marketing
​Illustration

​Launch Strategy & Program
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Lifestyle Photography
Packaging Design
Photo Retouching
Product Photography
Product Design
Product Development
Project Management
Social Media
Styling
Videography
Web Design
Mistake Erase's primary objective as a makeup brand is to simplify makeup application, offering stress-free, quality products at an affordable price. Tasked with refreshing their signature dual-ended liquid eyeliner and makeup corrector pen to appeal to a younger demographic and stand out on social media,

​I spearheaded the entire rebrand. This included conceptualizing the new direction, designing updated packaging, crafting the visual identity, and creating all supporting creative assets for the product launch. Additionally, I organized and executed professional and in-house photoshoots, handling everything from planning and styling to art direction and editing. As part of our evolving e-commerce strategy, I developed various website solutions and leveraged Amazon features to accommodate the brand's growth and evolution

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CREATIVE DIRECTION
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BRAND IDENTITY
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CONTENT CREATION & PHOTOSHOOT ART DIRECTION
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BRANDING & PACKAGING DESIGN
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CREATIVE DIRECTION & PHOTO RETOUCHING
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DIGITAL ASSET CREATION
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WEB DESIGN - E-COMMERCE & AMAZON

Video Takes Reign


Video content plays a pivotal role in Mistake Erase's brand strategy, ensuring its relevance in the social media landscape. With today's tools making it more accessible than ever to produce and edit original videos, we seize the opportunity to stay current and foster meaningful connections with our audience. I stay up to date with the latest video marketing trends, collaborating with the team to develop and produce compelling video content that keeps us at the forefront of social media engagement
Video Content Creation
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VIDEO CONTENT CREATION & SOCIAL MEDIA STRATEGY
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