Jaelynn Burkamper
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BRAND MANAGEMENT | PACKAGING DESIGN | PRODUCT PHOTOGRAPHY

Florapy Beauty Product Line Design & Asset Creation

BRAND: Florapy Beauty
ROLES: Creative & Brand Manager
YEARS: 2018 - Present
CONTRIBUTIONS:
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Art Direction
Brand Management
Branding
Content Creation
Creative Copywriting
​Creative Direction
Digital Marketing
Ecommerce & Retail
Graphic Design
Lifestyle Photography
​Packaging Design
Product Photography
Photo Retouching
​Product Design
Product Development
​Project Management
Social Media
Styling
Videography: Filming & Editing
Web Design
Florapy Beauty offers a unique skincare experience, harnessing the healing properties of essential oils and flower essences to promote holistic wellness for the skin, mind, and body. Upon joining the team, I spearheaded the enhancement of our brand identity, focusing on elevating packaging design and ensuring consistency across all product lines.

​In my role as creative and brand manager over the past 6 years, I have redesigned our best-selling variety pack and played a pivotal role in formulating and designing new products, including our aromatherapy candles. Notably, I led the development and design of our new Calming Cream Cleanser, overseeing every aspect from formula development to packaging design, and successfully executing an influencer launch campaign. Additionally, I led the planning and execution of photo and video shoots to create compelling content that resonates with our audience.
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PACKAGING DESIGN & PHOTOGRAPHY
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PHOTO ART DIRECTION
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PACKAGING DESIGN & PHOTOGRAPHY
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BRANDING & PACKAGING DESIGN
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CONTENT CREATION & PHOTOGRAPHY
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CONTENT CREATION & STYLING
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ART DIRECTION & PHOTOGRAPHY

Whatever It Takes!


When it comes to realizing a vision, I'm committed to going above and beyond. Whether it's navigating budget constraints or mastering both on-camera and off-camera roles, I'm determined to bring every vision to fruition
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CONTENT CREATION & PHOTOGRAPHY
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