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Florapy Beauty offers a unique skincare experience, harnessing the healing properties of essential oils and flower essences to promote holistic wellness for the skin, mind, and body. Upon joining the team, I spearheaded the enhancement of our brand identity, focusing on elevating packaging design and ensuring consistency across all product lines.
In my role as creative and brand manager over the past 6 years, I have redesigned our best-selling variety pack and played a pivotal role in formulating and designing new products, including our aromatherapy candles. Notably, I led the development and design of our new Calming Cream Cleanser, overseeing every aspect from formula development to packaging design, and successfully executing an influencer launch campaign. Additionally, I led the planning and execution of photo and video shoots to create compelling content that resonates with our audience. |
PACKAGING DESIGN & PHOTOGRAPHY
BRANDING & PACKAGING DESIGN
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ART DIRECTION & PHOTOGRAPHY
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Whatever It Takes!
When it comes to realizing a vision, I'm committed to going above and beyond. Whether it's navigating budget constraints or mastering both on-camera and off-camera roles, I'm determined to bring every vision to fruition
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CONTENT CREATION & PHOTOGRAPHY
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