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Florapy Beauty is a unique skincare line that is infused with the healing benefits of essential oils and flower essences to promote wellness for the skin, mind, and body. By the time I started working on Florapy Beauty, they had already launched their signature collection of facial sheet masks and had an existing logo, product packaging style, and digital marketing assets. Over the past 4 years in my role as the creative and brand manager I’ve elevated the packaging design by setting brand standards to ensure consistency as the product line expands. I re-designed our best-selling variety pack and have helped formulate and design additional products including candles scheduled to launch this year. I took lead in planning, coordinating, and executing both in-house and full production photo and video shoots to create supporting content that is compelling and inspiring to the core audience.
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BRANDING & PACKAGING DESIGN
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CONTENT CREATION, STYLING & PHOTOGRAPHY
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Whatever It Takes!
When it comes to having a vision, I’m dedicated to doing whatever it takes to get the shot! From working within the confines of a budget to learning how to be both in front and behind the camera I will bring the vision to life.
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CONTENT CREATION & PHOTOGRAPHY
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