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Quo Beauty, an exclusive beauty brand for Canada’s top pharmacy retailer, Shoppers Drug Mart, sought fresh concepts for its Spring 2022 lineup. Leading the charge at Roberts Beauty, I lead the development and presentation of three innovative product line concepts.
Ultimately, we took inspiration from all directions to create a fourth direction based on new industry technologies available. For the final five-product collection, I designed all of the primary packaging artwork. This first-of-its-kind sustainable collection launched in 2022. Below are excerpts from the Spring 2022 Concept Presentation. |
Looking Ahead
Seasonal promotions offer an ideal opportunity for brands to redefine their identity. In securing the Roberts Beauty customer account, I thoroughly studied their current brand image and future goals. Working within the existing brand guidelines, I innovated where possible while maintaining brand integrity. Additionally, in product development, meticulous attention to detail and consumer trends informed designs set for launch 1-2 years in advance.
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PACKAGING DESIGN & PRODUCT RENDERING
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