Jaelynn Burkamper
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PACKAGING DESIGN | TREND FORECASTING | COPYWRITING

Quo Beauty Spring 2022
​Product Line Concepts

BRAND: Quo Beauty
ROLES: Creative Director & Graphic Designer
YEAR: 2021
CONTRIBUTIONS:
Art Direction
Brainstorm & Ideation
Creative Copywriting
Illustration
Manufacturing Experience
Moodboard Creation
​
​Packaging Design

Presentation Design
Product Development
Project Management
Public Speaking
Style Guide

Trend Forecasting
Quo Beauty, an exclusive beauty brand for Canada’s top pharmacy retailer, Shoppers Drug Mart, sought fresh concepts for its Spring 2022 lineup. Leading the charge at Roberts Beauty, I lead the development and presentation of three innovative product line concepts. 
 
Ultimately, we took inspiration from all directions to create a fourth direction based on new industry technologies available. For the final five-product collection, I designed all of the primary packaging artwork. This first-of-its-kind sustainable collection launched in 2022.

Below are excerpts from the Spring 2022 Concept Presentation.

Looking Ahead


Seasonal promotions offer an ideal opportunity for brands to redefine their identity. In securing the Roberts Beauty customer account, I thoroughly studied their current brand image and future goals. Working within the existing brand guidelines, I innovated where possible while maintaining brand integrity. Additionally, in product development, meticulous attention to detail and consumer trends informed designs set for launch 1-2 years in advance.
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PACKAGING DESIGN & PRODUCT RENDERING
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