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CONTRIBUTIONS:
Branding: Identity & Management Creative Direction Graphic Design Fashion & Merchandise Design Illustration Print Making Product Design Product Manufacturing |
The Strength Shop, a privately owned gym and strength training facility, sought a designer to craft a logo versatile enough to command attention across various scales, from small merchandise designs to prominent building signage. It was imperative to devise a logo adaptable to diverse configurations to suit any product requirement. Each season, we develop fresh merchandise that extends from the original branding package and guidelines.
DELIVERABLES:
Branding Package: Primary Logo, Secondary Logo, Wordmark Color Palette Branding Guide Social Media Assets Signage Design Merchandise & Seasonal Product Designs |
KEY ART & T-SHIRT DESIGN
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BRAND IDENTITY & CONTENT CREATION
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BRAND IDENTITY & MANUFACTURING
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All About The Process
Designing a logo that encompasses all a brand’s ideas, goals, and values into one mark can be a complex and challenging process however, it’s one that I’ve mastered. My approach to branding starts with exhausting all potential ideas in the form of sketching and taking inspiration from a variety of different sources. Once a clear direction is established, then I’ll head to the computer to bring the vision to life.
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INITIAL BRAND SKETCH CONCEPTS
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