Jaelynn Burkamper
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BRANDING | PRODUCT DESIGN | ILLUSTRATION

The Strength Shop
Brand Identity & Merchandise

BRAND: The Strength Shop
ROLE: Freelance Graphic Designer
​YEARS: 2019 - Present
CONTRIBUTIONS: 
Branding: Identity & Management
Creative Direction
Graphic Design
Fashion & Merchandise Design
​Illustration
Print Making
Product Design
Product Manufacturing​
The Strength Shop, a privately owned gym and strength training facility, sought a designer to craft a logo versatile enough to command attention across various scales, from small merchandise designs to prominent building signage. It was imperative to devise a logo adaptable to diverse configurations to suit any product requirement. Each season, we develop fresh merchandise that extends from the original branding package and guidelines.
DELIVERABLES:
Branding Package: Primary Logo, Secondary Logo, Wordmark
Color Palette
​Branding Guide 
Social Media Assets 
Signage Design
Merchandise & Seasonal Product Designs
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KEY ART & T-SHIRT DESIGN
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BRAND IDENTITY & CONTENT CREATION
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BRAND IDENTITY & MANUFACTURING
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BRAND IDENTITY & PRINT DESIGN
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BRAND EXTENSION & MERCHANDISE DESIGN
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KEY ART & MERCHANDISE DESGIN
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BRAND EXTENSION & GRAPHIC DESIGN

All About The Process


Designing a logo that encompasses all a brand’s ideas, goals, and values into one mark can be a complex and challenging process however, it’s one that I’ve mastered. My approach to branding starts with exhausting all potential ideas in the form of sketching and taking inspiration from a variety of different sources. Once a clear direction is established, then I’ll head to the computer to bring the vision to life.
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INITIAL BRAND SKETCH CONCEPTS
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