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CONTRIBUTIONS:
Branding: Identity & Management Creative Direction Graphic Design Fashion & Merchandise Design Illustration Print Making Product Design Product Manufacturing |
The Strength Shop is a privately owned gym and strength training facility. They needed a designer to create a logo that could function and stand out at any scale from a small baseball cap design to a large sign on the front of their building. It was important to create a logo that was versatile and could be adapted into multiple configurations to fit any product need. Every season we create new merchandise that’s an extension of their original branding package and guidelines.
DELIVERABLES:
Branding Package: Primary Logo, Secondary Logo, Wordmark Color Palette Branding Guide Social Media Assets Signage Design Merchandise & Seasonal Product Designs |
KEY ART & T-SHIRT DESIGN
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BRAND IDENTITY & CONTENT CREATION
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BRAND IDENTITY & MANUFACTURING
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All About The Process
Designing a logo that encompasses all a brand’s ideas, goals, and values into one mark can be a complex and challenging process however, it’s one that I’ve mastered. My approach to branding starts with exhausting all potential ideas in the form of sketching and taking inspiration from a variety of different sources. Once a clear direction is established, then I’ll head to the computer to bring the vision to life.
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INITIAL BRAND SKETCH CONCEPTS
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