BRAND: The Strength Shop
ROLE: Freelance Graphic Designer
YEARS: 2019 - 2022
Branding: Identity & Management
Fashion & Merchandise Design
The Strength Shop is a privately owned gym and strength training facility. They needed a designer to create a logo that could function and stand out at any scale from a small baseball cap design to a large sign on the front of their building. It was important to create a logo that was versatile and could be adapted into multiple configurations to fit any product need. Every season we create new merchandise that’s an extension of their original branding package and guidelines.
Branding Package: Primary Logo, Secondary Logo, Wordmark
Social Media Assets
Merchandise & Seasonal Product Designs
All About The Process
Designing a logo that encompasses all a brand’s ideas, goals, and values into one mark can be a complex and challenging process however, it’s one that I’ve mastered. My approach to branding starts with exhausting all potential ideas in the form of sketching and taking inspiration from a variety of different sources. Once a clear direction is established, then I’ll head to the computer to bring the vision to life.