BRAND: Love, Hope, and Friendship Ministry
ROLE: Freelance Graphic Designer
Love Hope & Friendship Ministry is a faith-based, non-profit organization that provides women’s services for their congregation and community. After over 20 years of using the same logo, the organization decided it was time for a refresh. It was imperative that the new design upholds the original integrity of the brand and included a lot of the original symbolism. They wanted to take a more modernized approach to try to relate more to a younger generation. The most crucial element was to come up with a branding system that would meet all their organization's needs from a trademarkable wordmark to a more detailed design that could be used on merchandise. It was very important to the client to remain feminine and keep the symbolism of the tree with lush branches and exposed roots to represent that “together, rooted in Christ, they can grow together and support one another.”
Color is a driving force for many brands- color can speak to audiences, set a particular mood, and make a piece of content stand out. When developing a color palette, I like to work with 5-6 colors that complement one another. In branding application, it’s important that these colors not only look good together, but can work interchangeably. That’s why a brand must find the exact hues and values to fit its brand’s story.