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At Roberts Beauty, I spearhead the planning, organization, and execution of key marketing events and initiatives, ensuring a seamless and engaging experience for attendees. With a keen focus on experience design, I meticulously consider every aspect of the consumer journey – from visual elements to interactive touchpoints – to create memorable brand interactions. Collaborating closely with cross-functional teams, I drive the creative direction for events while optimizing resources within budget constraints. From designing signage and product displays to developing presentation materials, I strive to enhance the overall consumer experience and provide added value through insightful takeaways such as trend forecasts and market research guides.
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EXPERIENCE DESIGN & BOOTH GRAPHICS
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DISPLAY DESIGN & EXECUTION
VISUAL MERCHANDISING & GRAPHIC DESIGN
PRODUCT MERCHANDISING
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Fake It &
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Mockups are an essential yet often overlooked aspect of design, and it's a skill I've honed to perfection. As a visual learner and communicator, I swiftly translate ideas into tangible concepts. Recognizing the diverse perspectives within a team, I leverage mockups to effectively communicate overarching concepts and goals across departments, ensuring clarity and alignment in our collaborative efforts
