UNITY POINT HEALTH CONCEPTS:
CHALLENGE: Unity Point’s new campaign is “you matter” as a patient, as a client, and as a person. They’re proving that their clients’ health is the most important factor and what people care about rather than some new physician in town. Their new campaigns appeal to creating an emotional connection and delivering a strong message to their audience. For this assignment I was asked to develop a serious of banners that would be placed in the entryway of a health care facility.
STORY: While reflecting on the healthcare system and the emotions and processes involved, I decided I wanted to produce two concepts that focused on healthcare being a preventive measure rather than just a reactive one. I wanted a visit to a doctor to be showcased as a “life planning step” rather than a consequence.
SOLUTION: The two final concepts I came up with appealed to an emotional connection of Unity Point Health’s main demographic, mothers aged 25- 35. The one concept tells a visual story of one mother’s interactions with her daughter over time. The second concept features bold messages supported by positive interactions between medical personnel and patients.
STORY: While reflecting on the healthcare system and the emotions and processes involved, I decided I wanted to produce two concepts that focused on healthcare being a preventive measure rather than just a reactive one. I wanted a visit to a doctor to be showcased as a “life planning step” rather than a consequence.
SOLUTION: The two final concepts I came up with appealed to an emotional connection of Unity Point Health’s main demographic, mothers aged 25- 35. The one concept tells a visual story of one mother’s interactions with her daughter over time. The second concept features bold messages supported by positive interactions between medical personnel and patients.