SCHNUCKS' PERFECT PAIRINGS:
CHALLENGE: Schnucks wanted to feature a wine and cheese story as part of their Valentines Day promotion and to play into the Italian Tour story in their February edition of Simply Schnucks.
STORY: It’s no secret that the month of February is spent focusing on relationships with loved ones whether they’re friends, family, or partners. For the month of February we were focusing on romance and valentines day traditions that are perfect for whoever you find yourself celebrating with.
SOLUTION: For the Valentines story we would have three one page stories. Although they were all independent of one another with different styles, subjects, and moods, the concept I came up with was to have the heart shape centered and repeated throughout to keep the them cohesive. From there I came up with the idea of a brief how-to build a beautiful cheese board and a simple guide to flavor profiles and pairing. I planed out and gave direction for the photoshoot. After the photo was edited, I wrote the descriptions and adjusted the layout to fit. Read the entire February issue.
STORY: It’s no secret that the month of February is spent focusing on relationships with loved ones whether they’re friends, family, or partners. For the month of February we were focusing on romance and valentines day traditions that are perfect for whoever you find yourself celebrating with.
SOLUTION: For the Valentines story we would have three one page stories. Although they were all independent of one another with different styles, subjects, and moods, the concept I came up with was to have the heart shape centered and repeated throughout to keep the them cohesive. From there I came up with the idea of a brief how-to build a beautiful cheese board and a simple guide to flavor profiles and pairing. I planed out and gave direction for the photoshoot. After the photo was edited, I wrote the descriptions and adjusted the layout to fit. Read the entire February issue.