NBCUNIVERSAL CREATIVE CONCEPTS
DYLAN'S CANDY BAR & FLUFFY: Looking ahead and predicting the market and consumer trends of summer 2017, unicorns were only growing in popularity. Illumination Entertainment has an adorable character, Fluffy from the mega movie franchise, Despicable Me. NBCUniversal Product Design and Development saw the potential and partnered up with Dylan’s Candy Bar to produce an exclusive product line. Fluffy and Super Silly Fun Land are the perfect partners for the high-end fun candy shop, Creating and concepting products that bring the world of Super Silly Fun Land to life was an out-of-this-world idea that made total sense. From this I concepted a collection of concepts that would utilize the assets in a way that would expand beyond the candy line into novelty gift ideas and other ways to bring the carnival to life.
DESPICABLE ME 3 & COLGATE: Colgate is a well-known household brand that specialized in dental care products. They have special partnerships with a number of media franchises. Colgate and Despicable Me have had a lasting partnership. With the release of a new Despicable Me 3 movie, Colgate is hoping to launch a new line of products that will stand out from the rest of the competition. Colgate’s new Despicable Me line of Kids dental care products will allow Minions to join in the family fun that takes place around the bathroom sink. These product concepts are inspired by memories of parents teaching their children about the importance of dental hygiene. These products enhance the experience by making it fun, exciting, and memorable. The Minions are attempting to learn along with the child. Minions don’t always get succeed on their first try, but they always keep practicing until they
get it right!
JURASSIC PARK: The Jurassic Park franchise is about to celebrate its 50th anniversary. The property is currently separated into two different product lines including the original Jurassic Park and the new Jurassic World. The challenge when designing the 50th anniversary toy packaging was to get both of the brands to work together in an appealing way. The products have to appeal to children as well as major collectors. The product line needed to stand out on the shelves, appeal to various audiences, and communicate both brands effectively and cohesively. Packaging concepts that blend the traditional elements of Jurassic Park with the current and more modern brand Jurassic World. The designs are bright and eye catching compared to other toy-competitor’s dark packaging. The packaging concepts provide alternate uses and value beyond the point of purchase.
COMIC CON & STYLE GUIDES: The challenge was to transform a storefront into the home of two iconic properties. The windows needed to demand people’s attention while showcasing the brand’s unique personalities. At the 2016 Comic Convention in San Diego, Universal Studios released the limited edition Monster Minion line while celebrating the Back to the Future franchise. Their Comic-Con booth was in a popular San Diego clothing shop called Bait. The release of a new property paired with the celebration of an iconic tradition, is a tricky balancing act, however the two brands couldn’t have worked better together. As part of an internship for NBC Universal’s consumer goods and products department, I designed the booth’s storefront windows and marketing materials.
DESPICABLE ME 3 & COLGATE: Colgate is a well-known household brand that specialized in dental care products. They have special partnerships with a number of media franchises. Colgate and Despicable Me have had a lasting partnership. With the release of a new Despicable Me 3 movie, Colgate is hoping to launch a new line of products that will stand out from the rest of the competition. Colgate’s new Despicable Me line of Kids dental care products will allow Minions to join in the family fun that takes place around the bathroom sink. These product concepts are inspired by memories of parents teaching their children about the importance of dental hygiene. These products enhance the experience by making it fun, exciting, and memorable. The Minions are attempting to learn along with the child. Minions don’t always get succeed on their first try, but they always keep practicing until they
get it right!
JURASSIC PARK: The Jurassic Park franchise is about to celebrate its 50th anniversary. The property is currently separated into two different product lines including the original Jurassic Park and the new Jurassic World. The challenge when designing the 50th anniversary toy packaging was to get both of the brands to work together in an appealing way. The products have to appeal to children as well as major collectors. The product line needed to stand out on the shelves, appeal to various audiences, and communicate both brands effectively and cohesively. Packaging concepts that blend the traditional elements of Jurassic Park with the current and more modern brand Jurassic World. The designs are bright and eye catching compared to other toy-competitor’s dark packaging. The packaging concepts provide alternate uses and value beyond the point of purchase.
COMIC CON & STYLE GUIDES: The challenge was to transform a storefront into the home of two iconic properties. The windows needed to demand people’s attention while showcasing the brand’s unique personalities. At the 2016 Comic Convention in San Diego, Universal Studios released the limited edition Monster Minion line while celebrating the Back to the Future franchise. Their Comic-Con booth was in a popular San Diego clothing shop called Bait. The release of a new property paired with the celebration of an iconic tradition, is a tricky balancing act, however the two brands couldn’t have worked better together. As part of an internship for NBC Universal’s consumer goods and products department, I designed the booth’s storefront windows and marketing materials.