MET PLEZIER:
CHALLENGE: Introducing an international tradition to the American market can be a challenge. The product needed to attract customers and entice them to try something they may not be familiar with. Met Plezier wants their customers to feel like only a select few choose to experience their product and everyone should want to be a part of that secret society. Dessert isn’t anything to be ashamed of when purchasing a cookie like Met Plezier.
STORY: Met Plezier specializes in Dutch cookies. Stroopwafels are a delightful Dutch delicacy that can be found in Dutch supermarkets up and down the country or purchased from the special stroopwafel stalls that proliferate Dutch towns and villages. Met Plezier brings the Dutch experience and traditions to the rest of the world with pleasure.
SOLUTION: Met Plezier’s branding and packaging reflects the delicate and pristine nature of their products. They’re a brand of status, quality, and taste. The packaging stands out on the shelves and showcases the product with the respect it deserves. Met Plezier is desirable.
STORY: Met Plezier specializes in Dutch cookies. Stroopwafels are a delightful Dutch delicacy that can be found in Dutch supermarkets up and down the country or purchased from the special stroopwafel stalls that proliferate Dutch towns and villages. Met Plezier brings the Dutch experience and traditions to the rest of the world with pleasure.
SOLUTION: Met Plezier’s branding and packaging reflects the delicate and pristine nature of their products. They’re a brand of status, quality, and taste. The packaging stands out on the shelves and showcases the product with the respect it deserves. Met Plezier is desirable.