HY-VEE WEEKLY ADS:
CHALLENGE: Trying to stay relevant while maintaining core values is a huge selling point as well as challenge for companies. Hy-Vee is a chain of popular grocery stores located throughout eight Midwestern States. With over 240 stores, Hy-Vee is known for providing their customers with a one of a kind shopping experience and as an industry leader in marketing and advertising strategies.
STORY: Mittera Creative Services is a full service agency that specializes in print advertising. As a senior graphic designer at Mittera I played a large roll in helping build and establish Hy-Vee’s reputation and strengthened the relationship that customers have with this company. At Mittera I oversaw, managed, and encouraged a team of five or more people. I developed concepts, delegated tasks, stylized food, and challenged myself everyday to strengthen the client’s brand and recognition.
SOLUTION: Hy-Vee’s theme for the month of August was The Big Big Sale-savings so big, customers couldn’t miss them. Hy-Vee provided Mittera with their point of sale icon “The Big Big Sale” where the words look like they were balloons being blown up by an air pump. I concepted many ideas that experimented with scale making objects appear larger than they really were. I explored options that mimic the balloon and air-pump idea. In the end, Hy-Vee went with a concept where all the product photography would be shot from a very low camera angle thus foreshortening the products and playing with the concept of space.
STORY: Mittera Creative Services is a full service agency that specializes in print advertising. As a senior graphic designer at Mittera I played a large roll in helping build and establish Hy-Vee’s reputation and strengthened the relationship that customers have with this company. At Mittera I oversaw, managed, and encouraged a team of five or more people. I developed concepts, delegated tasks, stylized food, and challenged myself everyday to strengthen the client’s brand and recognition.
SOLUTION: Hy-Vee’s theme for the month of August was The Big Big Sale-savings so big, customers couldn’t miss them. Hy-Vee provided Mittera with their point of sale icon “The Big Big Sale” where the words look like they were balloons being blown up by an air pump. I concepted many ideas that experimented with scale making objects appear larger than they really were. I explored options that mimic the balloon and air-pump idea. In the end, Hy-Vee went with a concept where all the product photography would be shot from a very low camera angle thus foreshortening the products and playing with the concept of space.