GRINNELL GLOBAL ENGAGEMENT CONCEPT:
CHALLENGE: Grinnell College is a private liberal arts and sciences college in central Iowa. Grinnell, College, although a relatively small town in the mid-west, has a way of making the entire world, and extension of their campus. Grinnell relies on donations to make most of their programs and initiatives possible. For this campaign, Grinnell was looking to highlight their Global Engagement department and build a relationship with potential donors through a collection of printed materials, mail pieces, and web graphics.
STORY: Grinnell’s global initiative brings in foreign exchange students from all around the world and offers endless programs for students to take their studies to other parts of the world.
SOLUTION: This concept tells the story of how a student’s trip to Botswana enriched her education and changed her life. The student profile helps donors understand where their money is going and how it’ll be used, making them more willing to give. Illustrations, pictures from Hannah’s trip and other scrap-book elements tell her story in a personal and relatable way. The elements jump off the page and direct the readers attention to “call to action” information. These design features stand out from regular junk-mail and create a bold statement on Grinnell’s website.
STORY: Grinnell’s global initiative brings in foreign exchange students from all around the world and offers endless programs for students to take their studies to other parts of the world.
SOLUTION: This concept tells the story of how a student’s trip to Botswana enriched her education and changed her life. The student profile helps donors understand where their money is going and how it’ll be used, making them more willing to give. Illustrations, pictures from Hannah’s trip and other scrap-book elements tell her story in a personal and relatable way. The elements jump off the page and direct the readers attention to “call to action” information. These design features stand out from regular junk-mail and create a bold statement on Grinnell’s website.