SCHNUCKS' CIAO ITALIA
CHALLENGE: Schnucks is a Midwestern supermarket chain that prides themselves on friendliness and high quality of service. In 2018, Schnucks is preparing to release a new line of Italian products. In anticipation of these new products, along with experience from my own travels, I concepted, art directed, designed, and illustrated and wrote copy for a potential story concept.
STORY: Simply Schnucks is a monthly magazine that shares recipes, cocktails, party tips, and more. They have a very specific style that is fun and fresh and are always trying to explore new ways to connect with their customers.
SOLUTION: Ciao Italia would take the reader on a tasty tour through Italy. Each stop on the tour would feature a specific dish popular to that region of Italy. The story was to be playfully romantic and capture the look, feel, and traditions of Italian culture. Read the entire February issue.
STORY: Simply Schnucks is a monthly magazine that shares recipes, cocktails, party tips, and more. They have a very specific style that is fun and fresh and are always trying to explore new ways to connect with their customers.
SOLUTION: Ciao Italia would take the reader on a tasty tour through Italy. Each stop on the tour would feature a specific dish popular to that region of Italy. The story was to be playfully romantic and capture the look, feel, and traditions of Italian culture. Read the entire February issue.