Jaelynn Burkamper
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SCHNUCKS' CIAO ITALIA

CHALLENGE: Schnucks is a Midwestern supermarket chain that prides themselves on friendliness and high quality of service. In 2018, Schnucks is preparing to release a new line of Italian products. In anticipation of these new products, along with experience from my own travels, I concepted, art directed, designed, and illustrated and wrote copy for a potential story concept.

STORY: Simply Schnucks is a monthly magazine that shares recipes, cocktails, party tips, and more. They have a very specific style that is fun and fresh and are always trying to explore new ways to connect with their customers.

SOLUTION: Ciao Italia would take the reader on a tasty tour through Italy. Each stop on the tour would feature a specific dish popular to that region of Italy. The story was to be playfully romantic and capture the look, feel, and traditions of Italian culture.
 Read the entire February issue. 
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  • DESIGN FOR THE STORY
  • DESIGN STORIES
  • My Skills
  • My Story
  • Talk To Me