BLUEBIRD WEBSITE RE-DESIGN:
CHALLENGE: The current Bluebird website is not an accurate representation of the establishment itself. It’s bland, confusing, and hard to navigate. A redesign of the branding materials and website is crucial to the growing success of the establishment. A redesign would help the restaurant portray the qualities that allow it to stand out from the crowd. Bluebird Iowa City is full of personality, and it’s time that the brand reaches its full potential.
STORY: Bluebird Café & Diner is a staple to the Iowa City community. They’re known for their Midwestern aesthetic and classic menu items and soul food. They describe their aesthetic as being “brightly modern” however, their current website does not correctly capture the Blue Bird personality or traditions.
SOLUTION: The re-design mirrors their polite and positive atmosphere while being warm and welcoming. An easy to navigate layout, homepage, and online menu were the key elements to an effective solution. Focusing on the restaurant’s farm to table and key ingredients, the re-design features fresh pictures of their most popular plates and showcases their partners’ contributions to Bluebird’s efforts. Take a look at the original style.
STORY: Bluebird Café & Diner is a staple to the Iowa City community. They’re known for their Midwestern aesthetic and classic menu items and soul food. They describe their aesthetic as being “brightly modern” however, their current website does not correctly capture the Blue Bird personality or traditions.
SOLUTION: The re-design mirrors their polite and positive atmosphere while being warm and welcoming. An easy to navigate layout, homepage, and online menu were the key elements to an effective solution. Focusing on the restaurant’s farm to table and key ingredients, the re-design features fresh pictures of their most popular plates and showcases their partners’ contributions to Bluebird’s efforts. Take a look at the original style.